The TechCityInsider100 is our editorial strand profiling the people and businesses helping to make digital Britain tick. Across the year we publish 100 interviews with people in the TCi100 - after 2012 and 2013 we now have a TCi100 alumni numbering over 200.

Appear Here wins using retail as brand

TECHNATION200: Retail property tech platform Appear Here is oiling the wheels of a rusty marketplace by bringing renters and landlords together in an online marketplace, and cutting back on bureaucracy in the system, to provide pop-up retail spaces. It’s best-known for its series of pop-ups in London’s Old Street station. Founder and chief executive Ross Bailey tells Julian Blake that using retail space as branding is key to its success.

Ross Bailey – CV

Since 2012
Founder and chief executive, Appear Here

Ideapreneur Pathway, BUSK

Managing director, Rock Diamond Events.


Post-graduate, advertising, communications and entrepreneurship. School of Communication Arts 2.0

Pathfinder, enterprise and business, National Enterprise Academy.