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Frog Capital invests to innovate

Frog Capital, a growth-stage VC business with a fund of €100m from a single European family, is the latest technology investor to feature in TechCityinsider’s Tech Fundamentals series. Toni Sekinah reports.

joekrancki260OrderDynamics, a big data and cloud software company backed by Frog, was last month named one of Europe’s fastest growing pre-exit technology businesses. OrderDynamics features as Frog’s case study in our Tech Fundamentals profile of the investor.

To date Frog has invested approximately half of its fund, including with investments in EDITD, Skimlinks and Rated People.

OrderDynamics was given its accolade at the Tech Tour Growth Forum in Geneva in April. The 50 companies featured in that list have seen at least 50% growth in sales in the three years to 2014, have a valuation of at least $100m, over $10m in annual revenue and external investment of more than $20m.

Frog partner Joe Krancki told TechCityinsider how he and the Frog team has helped the company’s turnover grow from £5m to £30m. He also described how they helped the company with its acquisition of a Canadian target.

Setting out Frog Capital’s investment criteria, Krancki said that the firm looks at many different factors before deciding to invest. “It’s really about looking at the whole equation of the investment thesis and how compelling it is,” he said.

“Frog Capital looks to invest in companies that are using technology in innovative ways to disrupt a particular market and are growing quite quickly.”

To secure investment from Frog, companies need to be in the growth stage, already have traction and be looking to scale. Members of a founding team would also need to have a personal introduction.

“The best way to get to Frog and have a chance at securing capital from us through our network and being introduced to us,” said Krancki.

Krancki said Frog is less interested marketing and promotion than on impact. “We focus on really helping to make that return for our investors and helping our businesses be successful and let the headlines take care of themselves,” he said.

Tech Fundamentals: Frog Capital