Zeptolab’s game success turns live TV

ZeptoLab is the Russian gaming company behind the global phenomenon Cut the Rope – which has been downloaded more than 250 million times since release in 2010. The game, made for mobile, is set to make history as the first to make the transition from game to TV show – rather than the other way around – following Zeptolab’s deal with Sony for a new live show. The firm’s chairman and CEO is Misha Lyalin. Following an address to the annual MIPCOM conference in Cannes, he spoke to Julian Blake.