Pouringpounds finds favour

TECHCITYINSIDER100: Indian-born businesswoman Swati Bhargava is making commercial waves in the UK, after setting up burgeoning retail cashback site pouringpounds.com. After five years working on investment at Goldman Sachs, she and husband Rohan went into business with their own savings. With the backing of Microsoft Bizspark, the company now has affiliations with 2,500 retailers including Tesco, Debenhams and Vodafone. She tells Julian Blake about the challenges of a self-funding startup and an India-based team