TECHCITYINSIDER100: Communications giant Telefonica, operating in the UK as 02, has moved into London’s business accelerator market, with the opening of the latest of its internationally successful Wayra Academies, in the capital. The academy, just off Tottenham Court Road, provides lucky startups – the winners of a national competition – the infrastructure and the expertise they’ll need to develop, plus €50,000 to help them on their way. Sound good? It is, says Wayra’s European director Simon Devonshire. But it’s not all about altruism – he says the link makes sound business sense for Telefonica too. Interview by Julian Blake
Simon Devonshire – CV
Since January 2012
Director, new business ventures, Wayra Europe, Telefonica
Since October 2010
Founder director, Concept Cupboard – creative marketing services
Since 2005
Strategic advisor, Local Data Company Ltd
Trustee, One Foundation – inventor of One Water charity project
2007-2012
General manager, small and medium business, Telefonica O2
Head of SME marketing/P&L, Telefonica O2
2000-2004
Commercial manager, business data, Yell Group
Head of /strong>
1997-2000
Associate director, The Yellow Submarine
